• All publicity?

...is good publicity?  Maybe not:

"Jock bottom "

Saturday January 26, 2008
The Guardian

I never thought it would come to this, but I'm starting to feel sorry for that suddenly most benighted of species, the high school jock...He was a God.

Not any more.

Jock-stock has been terribly devalued in the last few years. ...Pity the poor jock. His day is done.

Still, good job this one is a Jock and a wonk, and a Mac user I suppose!