A rose by any other name
In the latest AERE Newsletter, AERE President Trudy Cameron argues that the ill-named "value of statistical life" should be recalled "willingness to pay for a microrisk reduction." Here is the conclusion:
The consumers of our research need to be steered away from the mistaken impression that economists presume to decide, on behalf of society, the intrinsic value of a human being. If you have any doubts at all about the damage to economists reputations from misinterpretation of the concept of a VSL, or the amount of wasted reputational capital and person-hours at various government agencies every time another sensational article about the VSL appears in the press, please take a look at the seventeen-page compendium of quotes entitled "One Hundred Reasons Why We Should Replace the Value of a Statistical Life (VSL) with Willingness to Pay for a Microrisk Reduction" (http://www.uoregon.edu/~cameron/WTPM/VSL_confusion.pdf).
And let's not forget the VSL on the Colbert Report.





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