If you’re looking for ways to improve your site’s SEO, make use of video content. Video is a great way to engage your audience and keep them on your website longer. Not only that, but videos also have the potential to rank high in Google search results.
Of course, Enroute Editor and other platforms come in handy when seeking SEO services. Nonetheless, there are many things you can do on your own to improve your website’s ranking better. Below are a few ways to use video content to boost your website’s SEO.
Utilize Keyword-Rich Titles and Descriptions
When you upload a video to your website, be sure to include a title and description that are rich in keywords. This will help your video show up in relevant search results. Titles and descriptions are not the only places where you should use keywords. It would help if you also used them in your video tags.
For instance, let’s say you have a video on your website about “How to Train Your Dog.” Some keywords you might want to use in the title, description, and tags could be “dog training,” “how to train a dog,” and “training your dog.”
Optimize Your Video Files
For your videos to be found by search engines, you must ensure they are properly optimized. This means giving your video files descriptive names and using relevant keywords in the file name as well. For example, instead of naming your video “dogtrainingvideo.mpg,” name it something like “how-to-train-your-dog.mpg.”
You also want to ensure your videos are hosted on a fast and reliable server. If your videos take forever to load or frequently buffer, this will negatively impact your website’s SEO.
Create Transcripts of Your Videos
Google’s search algorithm is designed to index text, so it stands to reason that the more text you have on your website, the better. One way to add more text to your website is by creating transcripts of your videos. These can be added to your website as blog posts or PDF downloads.
Creating transcripts of your videos is also a great way to make your content more accessible to viewers who are deaf or hard of hearing. You can transcribe the audio to create transcripts or use a service like Rev.com.
Embed Your Videos on Relevant Pages
When you embed a video on your website, be sure to do it on a page that is relevant to the video’s topic. For example, if you have a video about “How to Train Your Dog,” embed it on a page about dog training. This will help Google understand the context of your video and index it accordingly.
In addition to embedding your videos on relevant pages, you should include them in blog posts and other pieces of content. It will help increase the number of places your videos can be found online, which can only help your website’s SEO.
Now is the time to start if you’re not already using video content to improve your website’s SEO. Implement the tips above, and you’ll be well on your way to higher search engine rankings.